The presentation explores innovation in the jewelry industry with a particular emphasis on digital transformation. The aim is to analyze the many contemporary contexts of jewelry, highlighting the effects of digitalization on aesthetics, materials, and the processes they influence. During the talk, we will explore the key elements of digital transformation in the jewelry industry, emphasizing its impact on artistic expression, material selection, and production techniques. We will also present and discuss case studies that illustrate scenarios of innovation, showing how digital technology integration has opened up new creative possibilities and design opportunities for jewelry. The session will underscore the necessity of ongoing adaptation in the jewelry sector. As technologies evolve rapidly, industry professionals must see these changes as catalysts for future research and creative innovation. Being able to embrace digital transformation and use it to one’s advantage is essential for staying relevant and competitive in a constantly changing market. The goal of this talk is to provide an overview of the current and future state of the jewelry sector in an increasingly digital age, offering reflections and inspiration for all those interested in the evolution of this industry.
Bio
Susanna Testa
Susanna Testa, PhD in Design, is Researcher and Professor at the Design Department of Politecnico di Milano. Her research focuses on interaction and technological innovation within the field of fashion, as well as bench-marking state-of-the-art initiatives, technologies, and products related to the fashion ecosystem. Among academic activities, Susanna lectures at the School of Design of the Politecnico di Milano at the Bachelor’s level courses in: Jewellery and Accessory Design, working primarily with emerging manufacturing technologies; Fashion Drawing; Portfolio & Digital Branding. She is also the didactic coordinator of the Master in Fashion Tech held by POLI.design. Along with academic activities, she is active as illustrator and designer with a focus on fashion accessories and jewellery. Susanna is the designer and founder of the jewellery brand Pannalù.
